http://www.companylessons.com/taxonomy/term/20/0 en http://www.companylessons.com/node/4 <p>Aw shucks is, appropriately enough, often underestimated as a sales and negotiation style. It can be authoritative when combined with clear positions, for an effective soft sell.</p> http://www.companylessons.com/node/4#comment Style & Messaging Tue, 20 Jun 2006 14:08:36 -0600 flip 4 at http://www.companylessons.com