Attribution-NonCommercial-NoDerivs 2.5

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I have made every mistake in the book, everything on this site and many others.
This site and resulting book were inspired by my high school English teachers. They insisted that Strunk and White’s The Elements of Style, be more than just another grammar book. I liked it because it was only 47 pages. A copy has been with me ever since then, representing the summation of the most important. The message of that book “you’ll know your way 80%+ of the time if you remember these points” is what makes it so useful. That’s the book I wanted as an entrepreneur.

Aw shucks is, appropriately enough, often underestimated as a sales and negotiation style. It can be authoritative when combined with clear positions, for an effective soft sell.