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if you can't explain your product (unless you are in a b2b market) then you are toast. if you can't explain your value prop in 30 seconds or less to your idiot friend Bob, and mind you, this is you, the founder talking - then how the hell will your actual customer actually understand what you are talking about? Give people a simple product and position it in a way where they say "yes sire, may I have another!?"

Think of Apple and how they innovate by simplifying. When was the last time you heard anyone really care how about ooma crystals your new tv has? Guess what, I bet you don't even know what ooma crystals are. (because they don't exist)

Richie, http://www.bootstrapper.com